The world is waking up to the realization that our digital lives are becoming increasingly addictive, and it's not just a matter of personal choice. The design of our apps and online platforms is playing a significant role in keeping us hooked, and experts are speaking out about this growing concern.
The features we see as engaging, such as autoplay, infinite scrolling, and notifications, are actually carefully crafted to maximize our time spent on these devices. According to Relate Malaysia founder Dr. Chua Sook Ning, this is a deliberate strategy, stating, 'It starts to impact personal relationships. When I want to stop, I can’t.' This sentiment highlights the struggle many face in disengaging from their devices.
Mediha Mahmood, CEO of Content Forum Malaysia, emphasizes the role of algorithms in this addictive design. She explains, 'Regulators worldwide are increasingly examining whether standards are needed to govern algorithmic design, particularly where online systems might manipulate users or reinforce existing beliefs.' This suggests a growing awareness of the potential harm caused by these systems.
The concept of 'doomscrolling' is a prime example of this issue. It refers to the endless scrolling through negative or distressing content, often driven by algorithms that push similar material. As Mediha points out, 'We don’t want to completely dictate what the algorithms show us, but we should at least know whether the way they are being designed right now is harmful.'
The impact of this digital dependency is not limited to young people, although they remain particularly vulnerable due to their limited life experience in navigating digital spaces safely. The design of these platforms is a shared responsibility, with users, platforms, and regulators all playing a part. As Eneng Faridah Iskandar, Malaysian Communications and Multimedia Commission managing director, notes, 'Whether doomscrolling warrants regulatory action depends on the type of content and whether it leads to harmful behavior or addiction.'
However, regulation alone is not the complete solution. Education, parental controls, and public awareness are also crucial in addressing excessive device use. As Eneng concludes, 'There’s only so much that regulations can do.' This highlights the need for a multi-faceted approach to tackling this complex issue.
In my opinion, the design of our digital platforms is a powerful tool that can either enhance or hinder our well-being. While it provides us with convenience and connection, it also has the potential to trap us in a cycle of endless scrolling and engagement. It's a delicate balance that requires awareness, regulation, and personal responsibility to ensure a healthier relationship with technology.
